The Latest in MiM: New Masterclass Announced, Latinas are Natural Marketers y Más

Your weekly dose of inspo, opportunities, and all things MiM.

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Mujeres In Marketing
October 23, 2025

🚨 New Masterclass Alert 🚨 

Join us for an exciting new Masterclass Brand Management as a Career Path: Strategy, Story, and Scale on October 30th at 5:00PM EST as we are joined by Zuhaly Ramón, Founder of The Chronicles Collective.

Behind every great brand is a strategy, and behind every strategy is a storyteller. In this session, Zuhaly breaks down what it takes to build, grow, and manage a brand that is both seen and felt. From leading brand strategy for national organizations to building her own storytelling platform, she brings a powerful blend of Harvard-trained insight and lived experience as a Latina in marketing.

📅 October 30 | 5 PM ET | on Zoom

🎟️ RSVP now to save your spot and join the conversation.

Our Masterclasses are free, but you must be a member of our online community, Preparadas in order to join.

Job Opportunities Corner 💵 
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Women Empowering Other Women

Mujeres in Marketing’s Head of Communications, Evie Luciano stopped by the Touch Upon a Time Podcast to talk to host Lyna Lee about women empowering other women and finding strength in community over competition, rebuilding after burnout, her career and more. You can hear the full conversation on iHeart Radio, Spotify and Amazon Music.

Latinas Are Natural Marketers

As Latinas, we know we don’t need a college degree to confirm that we understand marketing, when we have known marketing since the minute we were born. Chances are that when our mother was holding us in the hospital room after giving birth, our tía was already putting her on to the next hair growth serum she bought en la estética. We were born into a culture where we understand the power of storytelling, brand visuals, tone, trust, and community. We learned the meaning of marketing before we could put a name to it.

Marketing is more than creating a product, putting a price on it, and hoping it sells. Whether it was our tía telling us about how a new dress she wore made her feel or how she bought tamales from a lady outside a gas station, she was not only storytelling but also selling a product without realizing it. One of the goals of marketers is to highlight a product in a way that resonates with the public and gains brand recognition. Our tías may have thought they were only chismiando, but in reality, they were advertising a product to the consumer.

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