Thank you to everyone who attended the Masterclass led by Zuhaly Ramón, brand strategist and founder of The Chronicles Collective. This insightful and inspiring session taught us what it takes to manage and scale a brand that is both seen and felt in today’s competitive landscape and reminded us that behind every brand strategy is a storyteller like you.

Want to be the first to know about MiM’s upcoming virtual events? Make sure to join our online Platform Preparadas where you’ll have access to free Masterclass sessions and virtual events only for members of our online community.

Register to join Preparadas for FREE today!

New Study Reveals How Hispanic Gen Z Is Rewriting the Rules of Brand Engagement, Media Representation, and Cultural Identity

Independently owned Latine media company LatiNation and ThinkNow have released a new study, “Culture Decoded: How Hispanic Gen Z Redefines Authentic Brand Engagement” on how English-dominant and bilingual Gen Z Latines are reshaping the way culture is communicated, consumed, and translated into action.

The national survey of 400 U.S. Hispanic Gen Z respondents has uncovered a powerful new truth: language is no longer the defining factor in cultural connection—authentic representation is.

Some key findings from the study:

Authenticity Drives Results

• 87% of respondents detect inauthentic ads instantly.

• 59% reward brands that acknowledge their heritage.

• 42% make purchases after engaging with culturally authentic content.

Identity and Media are Connected

• 85% use media to connect with their Hispanic identity.

• 35% actively seek media to learn more about their heritage.

So what does this mean for marketers and advertisers? As more and more Gen Z Latines are using content to help fill gaps in their identity, heritage, and cultural knowledge, they are also demanding more from the institutions that help shape their lives. In order to connect with this pivotal audience, marketers are going to have to demonstrate a fluency in Latine culture and not just the Spanish language.

Job Opportunities Corner 💵 
Curated Just for our Community

Here are a few jobs we’re loving this week:

Principal Marketing Analyst, MoneyGram | Remote

Social Media Manager, ModeSens | Remote

Senior Manager, Executive Communications, Life360 | Remote

Marketing Intern, Simon Property Group | Orlando, FL

Community Relations Intern, FAIRWINDS Credit Union | Orlando, FL

MiM at UCF Student Chapter Visits Univision

Univision welcomed MiM at UCF’s student chapter on Wednesday for a visit to their Central Florida studio.

“For us at Univison, it’s an honor to open our doors to the next generation of marketers and communicators. Welcoming MiM at UCF to our studios allowed us to have a meaningful conversation which didn’t just leave the students feeling inspired, it reminds us that they are the future of our industry. We’re so proud to help spark their passion!” Said Luana Ortiz, Marketing and Promotions Manager at Univison Orlando.

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