Ashley Rivera Mercado

I am a bilingual marketing and communications strategist who helps organizations tell clearer stories, strengthen their reputation, and build trust with diverse audiences. I bring a mix of strategic clarity, creative storytelling, and operational discipline to corporate communications work, ensuring messages resonate across internal and external channels.My experience spans nonprofits, national organizations, creative agencies, and startup environments. At KPMG, I supported the Talent Brand & Marketing team with social media content development for employee engagement channels that also supported recruiting pipelines. At Luminar Technologies, a fast-scaling tech startup in the autonomous vehicle space, I supported internal and external communications during a period of rapid growth, including product announcements, executive visibility, and cross-functional coordination. As the Founder and President of Mujeres in Marketing, I built a national community from the ground up and led brand development, partnerships, and communications that helped grow the membership to thousands of Latina marketers and creatives across the country.Across roles with MiM, Primer Día Creative, ALPFA, and social impact organizations, I have led content strategy, executive communications, brand positioning, partnerships, and multi-channel campaigns that increased audience engagement by up to 40 percent and strengthened organizational visibility across digital and community platforms.I specialize in translating complex ideas into accessible narratives, building scalable communication systems, and aligning teams around shared priorities. My approach is grounded in cultural fluency, effective communication, and a commitment to clarity and consistency.